A few weeks ago I had the honor to sit on a panel discussion all about social influencers. This discussion was all about what I love to do – blogging, influencing and social media. A well known social influence marketing agency called Tapinfluence is based out of Boulder Colorado and I was so excited to visit this place. I love having agencies like this literally in my backyard.
State of Influence – Unplugged
When I was initially asked to do this I was so nervous. While I love to write and blog behind my computer screen the idea of public speaking totally scares the crap out of me! ha! But I knew this was a great opportunity, honor and experience that I needed to do. I am so glad that I stepped out of my comfort zone once again in the name of blogging because it was a great event filled with amazing conversations, brilliant writers and super creative Tap employees.
The panel consisted of the following guests:
Sandra McCollum – Influencer, A Dash of Sanity
Mother of five, professional caterer, and successful blogger, Sandra will give tips on how to optimize influencer content to spur higher engagement from audiences.
Lane Radbill – Content Marketing Coordinator, CW Hemp
Lane will share how the CW team uses the power of influencers to inform product development and define an emerging category of plant-derived wellness and beauty products.
Censie Sawyer – Influencer, Building Our Story
Non-profit worker by day, influencer by night, Censie will speak to the value of long-term influencer partnerships and the most effective ways to leverage and repurpose content.
Julianna Vorhaus – Director of Influencer Development, TapInfluence
Julianna runs the TapExchange influencer marketplace, and she will give strategic analysis into the panelists’ insights and frame the best way to address issues raised by the Altimeter research.
Description of our panel:
Featured in Built In Colorado and Boulder Startup Week, TapInfluence is one of the fastest-growing players in Colorado tech. Join some of the brightest minds in the business and learn why influencer marketing is the way forward for the digital ad industry. The evening will feature an interactive panel discussion and networking over cocktails and hors d’oeuvres. Expert panel discussion on creating lucrative synergy between influencers, consumers, and marketers. Time and resource-saving tips to help you maximize returns on influencer campaigns. Outside the Box I.M.: How one brand uses influence to drive people-centric product development. In-depth insights into our premiere influencer marketing study with Altimeter.
Here is our recorded panel discussion, I highly recommend you take the time to listen to this. The discussion was enlightening, entertaining and full of great tips for all types of influencers.
I even treated the guests with one of my most popular sponsored recipe – Fresh Fruit Cones. They were a hit!
This was such a great event and I hope to attend more events like this with Tapinfluence. This is a great agency and I love that it is in my home state of Colorado.
What did you learn about the social influencer market after watching our panel discussion?